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Introducing Impressed Juices


Australians will be able to enjoy more healthy moments in their day thanks to the launch of Impressed Juices – a delicious range of cold pressed juices co-created by media personality Rachael Finch, featuring three varieties including Ginger Ninja, The Works and Summer Greens.

Impressed Juices are cold pressed from fresh produce and never heat treated. Each juice contains 100% Aussie-grown fresh fruits, vegetables and herbs sourced directly from the farm, and are carefully pressed and bottled locally resulting in full-flavoured and irresistibly aromatic, fresh juice.

Cold pressing is an age-old method of slowly extracting juice, which involves fresh produce being ground up and gently squeezed to release the raw nectar, retaining the natural vitamins, minerals and enzymes that can be lost during conventional juice extraction.

Rachael Finch says, “Food and product sourcing has become very important to Australians. People are increasingly wary of fruits and vegetables that are either grown or processed overseas.”

“We source and bottle all of our ingredients here in Australia, knowing that all of our produce has been grown in rich, fertile soil and with the high quality standards that Australian farmers are known for.”

Unlike regular juices that are heat pasteurised, each bottle of Impressed Juice is submerged in cold water and high pressure tested to deactivate harmful bacteria and naturally extend shelf life – it’s just like dropping them to the deepest part of the ocean. Cold pressurisation is an external process meaning the raw juice is never directly touched.

Containing carrot, apple, ginger and turmeric, Ginger Ninja is the optimum combination of sweet and spicy, perfect for a mid-morning or afternoon pick-me-up.

The Works contains celery, kale, apple, cucumber, parsley, fennel and lemon, for a refreshing wake-up-call that’s naturally loaded with phytonutrients, not sugar.

Summer Greens combines spinach, pineapple, kale, apple, cucumber and mint, supporting daily greens intake and helping the body sing.

Co-creator, Luke Marget of Australian-owned company MADE says he’s excited to launch a range of cold pressed juices that brings together the growing trend towards vegetable-based juices, foods that are minimally processed and ingredients that are sustainably sourced.

“With Impressed Juices, it’s not just about the wholesome taste – it’s also the fragrance when you open it. And then there’s the comfort in choosing a nutritious, locally made product from 100% Aussie-grown produce sourced direct from the farm that’s ready-to-drink,” says Marget.

Rachel Finch adds, “With a busy schedule and a baby, it’s nice to know I have a product loaded with nutrition that I can drink anytime – in the morning, at my desk, on a shoot, or as an afternoon snack I can feel good about. The three flavours, Ginger Ninja, The Works, and Summer Greens are a full-body experience.”

“I’m very excited to be involved in introducing such great value nutrition to more Australians.”

Impressed Juices are available in Woolworths supermarkets and independent retail outlets nationally. A 325mL bottle retails for $3.49.